Head of Marketing - Cash Loans (Automotive Segment) - Kutai Timur

Join WOM Finance as our Head of Marketing for Cash Loans (Automotive Segment) in Kutai Timur, Kalimantan Timur and lead the strategic growth of our four-wheeled vehicle financing portfolio. In this high-impact role, you will oversee the performance of our marketing campaigns, driving customer acquisition and retention in the competitive automotive lending sector. With a focus on innovation and data-driven strategies, you will leverage your expertise to enhance our market presence and achieve sustainable growth.

WOM Finance is a dynamic fintech company dedicated to providing accessible and innovative financial solutions. Our mission is to empower individuals and businesses through responsible lending practices. Located in the vibrant city of Kutai Timur, we are committed to driving financial inclusion and fostering economic development in the region.

As the Head of Marketing for Cash Loans (Automotive Segment), you will play a pivotal role in shaping the future of our automotive financing portfolio. You will collaborate with cross-functional teams to develop and execute marketing strategies that resonate with our target audience. With a focus on customer-centric approaches, you will drive engagement and loyalty, ensuring our brand remains at the forefront of the industry.

📋 Tanggung Jawab Pekerjaan

• Develop and implement comprehensive marketing strategies to drive customer acquisition and retention in the automotive lending sector.
• Oversee the performance of all marketing campaigns, including digital marketing, content marketing, and traditional advertising.
• Leverage data analytics and market research to identify trends and opportunities for growth.
• Collaborate with the sales and product teams to align marketing efforts with business objectives.
• Manage the marketing budget and ensure optimal allocation of resources.
• Build and maintain strong relationships with key stakeholders, including partners and influencers.
• Monitor and analyze marketing performance metrics to drive continuous improvement.
• Stay updated with industry trends and best practices to innovate and enhance marketing strategies.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 8 years of experience in marketing, with a proven track record in the financial services or automotive industry.
• Proven experience in developing and executing marketing strategies for cash loans and automotive financing products.
• Strong understanding of digital marketing tools and platforms, including Google Analytics, Google Ads, and social media marketing tools.
• Excellent leadership and team management skills, with the ability to inspire and motivate a marketing team.
• Proficient in using Microsoft Office Suite, including Excel and PowerPoint.
• Strong analytical and problem-solving skills, with the ability to make data-driven decisions.
• Excellent communication and interpersonal skills, with the ability to build strong relationships with stakeholders.

🛠️ Keahlian

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